Electronic Retail Markets
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چکیده
We refer to the sale of goods and services to end consumers (i.e. a mass of clients with small quantity requirements) aq retail markets. These normally include private clients, households and small businesses. Therefore, the cost of transactions in retail markets tends to be rather high compared to those encountered with instltutionalclients. Bullding upon thepotentiel that electronic ' markets have on the reduction of those costs, this article presents the concept of the electronic mall.
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تاریخ انتشار 2010